Wendy Butcher

Wendy Butcher

Brand Strategist and Event Designer

Name:Wendy Butcher
Date of birth:
Address:Sarasota, FL
Highly creative and multitalented Visual Designer with extensive experience in print and web design, multimedia, and marketing. Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.


1. Sullivan County Community College


Associate of Arts and Sciences (AAS)
Graduated honors with a 4.0 GPA

2. Sessions Online School of Design


Certificate in Advanced Brand Marketing Design.

Skills learned included:

  • Adobe CC applications
  • Typography
  • Packaging Design
  • Brand & Identity
  • Ecommerce
  • Internet Marketing



06.2002 - present

1. Freelancer

  • Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
  • Designed wireframes and compositions for new web projects.
  • Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
  • Formatted text and graphics for blog posts, newsletters and other materials.
  • Generated computer graphics and page-layout software, graphic elements and photography.
  • Drafted and managed print, online and social media communications designed to promote company brand, image and values.
2018 - present

2. General Dynamics Mission Systems

Senior Marketing and Trade Show Manager
  • Logistics and management of trade shows
  • Create signage for events and trade shows
  • Responsible for producing a variety of content for the division and local site’s external and internal communications programs
  • Design logos, posters, banners, brochures and other marketing collateral for external and internal events
  • Design and develop hub sites for intranet as well as graphics for external website
  • Coordinates with subject matter experts on content production
  • Photograph events
05.2016 - 01.2017

3. iT1 Source

Marketing Specialist

iT1 is a global technology solution provider. iT1 works closely with industry leading manufacturers including Hewlett Packard Enterprise, HP Inc., Cisco, Dell Technologies/EMC, Lenovo, VMware, Citrix and Microsoft, and many others.

  • Designed new on-brand visual elements to effectively convey concepts and messaging.
  • Collaborated with vendors to ensure style consistency with other marketing materials.
  • Edited existing PowerPoint slides to enhance the corporate message.
  • Designed advertisements, tradeshow banners and signage from concept through completion.
  • Troubleshot page performance issues and SEO performance code incompatibilities
  • Created and maintained company web pages using WordPress.
  • Created and implemented external and internal communications strategies for key company initiatives such as IOT technologies.
  • Drafted and managed print, online and social media communications designed to promote company brand, image and values.
03.2015 - 05.2016

4. DollarDays International

Email Marketing Specialist

DollarDays International is a online wholesale company focused on Non Profits.

Job Duties:

  • Created and maintained company web pages using HTML and CSS.
  • Designed art and copy layouts for direct mail advertising material using Hubspot and Mail Chimp.
  • Planned and launched innovative, creative and effective email campaigns, which resulted in a 45% growth in the company.
  • Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
10.2008 - 06.2013

5. Exelis

Graphic Design Specialist

Exelis Inc., was a global aerospace, defense, information and services company. Acquired by Harris Corporation in 2015.

  • Designed the company identity package and marketing collateral such as data sheets, corporate overview brochures, corporate overview presentations, and large-scale trade show displays.
  • Increased contract wins by designing proposal graphics such as covers and innovative charts.
  • Contributions led to numerous contract wins and verbal recognition from customers on the improved quality of the proposals.
  • Designed and edited all corporate communications and marketing materials according to specific market and customer needs.
09.2004 - 05.2008

6. Paige Group Advertising Agency

Website Designer and Production Assistant

Paige Group is a full service agency that offers strategic communications and creative services.

  • Key player during strategic and conceptual brainstorming sessions.
  • Web design and development using Dreamweaver and HTML /CSS.
  • Produced collateral materials/print advertising projects for B2B customers.
  • Managed creative projects from concept to completion while managing outside vendors.
  • Organizing and archiving agency production files.
  • Responsible for updating software, maintenance of equipment and networking functions of business.